Who's the target audience for your content? For how many audiences are you creating content? When you develop a content strategy, there are a few questions to answer. Plus, with 70% of marketers actively investing in content marketing, it's critical to develop a good content strategy to compete in your industry. Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction. In essence, a good content strategy is the foundation of your Attract and Delight stages in a buyer's journey that follows the inbound marketing framework. However, producing high-quality content can be invaluable in building trust with new audiences and succeeding in the long haul. New business owners might assume a content strategy is a nice-to-have, but not necessary early on. To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Say your business goals include increasing brand awareness. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase. A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |